The Influential Fundraiser: Employing the Psychology of Persuasion to Obtain Outstanding Outcomes
How to apply the most current developments in psychology and neurology for greater fundraising and influencing abilities
Leading fundraising expert Bernard Ross provides an option but successful model for asking and influencing possible donors and peers, making use of the latest tactics created in the neural and psychological sciences. He shows people how to make a compelling ask to mid- and high-worth donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their concepts, and confidently manage the objections of a skeptical venture philanthropist.
Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom’s biggest nonprofit management consultancy and education organization.
List Price: $ 39.95
Cost: $ 23.93
